|
Strapped for Cash - 7 Ways to Have a Sale
Strapped for Cash? 7 Ways to
Have a Sale Today
Want to encourage people on your email list to
buy one (or
more) of your products or programs sooner than
later? Have
a sale! The following are 7 ways that you can
provide value
to your potential clients/customers and still
bring in a
profit for you at the same time.
1. Half-Off Sale:
Offer your product or program for 50% off its
usual price.
That may seem like a big discount - and it is -
which means
that many more people are likely to buy it.
Or go one step further and offer all your
products or
programs at 50% off (except any one-on-one work
with you,
of course!). I've been thinking about buying a
few products
over the past year from one site, and when they
had a 50%
off sale recently, I jumped at the chance to buy
not just
one, but three products for half-price.
2. Close-Out Sale:
Do you have a product or a program that you are
no longer
going to offer, perhaps to make room for some
other
offerings? Or are you coming out with a new
version of one
of your offerings? Have a close-out sale by
offering a deep
discount.
As an added bonus, you could then offer those
people who
bought your offering at the close-out price that
same
amount in a discount if they buy the new
version.
3. Re-Gift Sale:
Remember the Seinfeld episode about re-gifting?
Do
something similar for the stock of any of your
products
that have been returned. "Re-gift" them to a new
buyer for
a discount.
4. VIP Sale:
Offer a coupon or promo code ONLY to your email
list, or to
your clients, or to those people who have bought
from you
before, that is good towards the purchase of any
one or all
of your offerings. You can set this up in your
shopping
cart system very easily, so there's no other
extra work on
your part.
5. Free Shipping Sale:
Offer free shipping on any of your physical
products for a
limited time, or offer free shipping on all
orders over a
certain amount.
Personally, if I'm looking to purchase something
online, I
will hunt through a half dozen or so websites to
find the
one that offers free shipping and make my
purchase through
them (price of item being equal).
6. Bonus Sale:
Add a valuable bonus or two to your offering for
a limited
time. It can be something you've created or
something from
one of your colleagues that your niche would
benefit from.
Leverage this kind of sale by doing a "bonus
sale swap"
with a colleague, where they would offer a bonus
from you
and vice versa. Your own sale will bring you
cash, and your
bonus offering for your colleague's sale will
bring you
more subscribers to your list, which will
ultimately bring
you more cash.
7. Just Because Sale:
This is a favorite of mine - having a sale just
because -
it's your birthday, you want to show your
gratitude to your
list, it's the 1, 5, or 10 year anniversary of
when you
went into business for yourself, or for any
other reason
you can think of.
Having a sale WILL increase your sales, but
there are some
cautions to take when doing so. Only have a sale
occasionally, and when you do, have a compelling
reason for
doing so. Otherwise, if it seems you're always
having a
sale, you're planting a seed in your potential
buyer's mind
that your offerings may not be worth their usual
price.
So, which kind of sale are you going to have to
put some
extra cash in your pocket?
----------------------------------------------------
Alicia M Forest, MBA, Multiple Streams Queen &
CoachT and
creator of "21 Easy & Essential Steps to Online
Success
SystemT, teaches coaches, consultants, and other
solo
professionals and online entrepreneurs how to
attract more
clients, create profit-making products and
services, make
more sales, and ultimately live the life they
desire and
deserve. For FREE tips on how to create
abundance in your
business, visit
http://www.clientabundance.com/
|
