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What To Do When People Aren't Buying


Did you know that almost every person who visits your
website will leave without buying? I know that sounds
disheartening but it's true. Just think of all the sites
you've been on yourself that you haven't bought from, right?

But don't be discouraged. There are things you can do to
get the most from your website visitors that can make a big
difference in your bottom line. Here are 4 of them:

1. Use Pop-Ups...

or pop-unders, or pop-up-tomorrow, or whatever latest 'pop'
technology is available today. Yes, they do annoy some
people, but internet marketing stats tell us that they
work. And the one that works the best is the "exit pop",
those ones that say "wait! before you leave... take
advantage of this...".

If you do decide to use pop-ups, use them sparingly so as
not to annoy your visitor. You can also use pop-ups to
implement any of the following strategies:

2. Invite them to be on your list...

Most people won't buy from you on the first pass. You need
to build a relationship with your prospects in order for
them to feel comfortable investing any of their hard-earned
cash with you.

Give them an opportunity to join your list so you can build
that relationship. Invite them to receive a free taste of
what it is that you're offering - ezine, special report,
checklist - so they get on your list. You then have the
opportunity to market to them over time, which will build
that relationship which will lead to more sales.

3. Find out why the are leaving...

Ask them why they are leaving your site. Not everyone will
tell you, but the feedback you do receive is gold. You can
then make any appropraite adjustments to your website to
increase your sales and opt-in conversion rates.

4. Make another offer...

If they didn't purchase on the first pass, make them
another offer. Offer them another product or program of
yours that's at a lower price point, or send them to
someone else's site whose offering might benefit them
instead, preferable one of which you highly recommend and
are an affiliate of so you can earn a small commission for
your referral.

Pick one of the above, test it and see how it works for
you. You're sure to increase your list numbers and well as
your sales numbers if you start implementing even one of
these strategies today.

Copyright 2007 Alicia M Forest and Client Abundance


----------------------------------------------------
Alicia M Forest, MBA, Multiple Streams Queen & CoachT and
creator of "21 Easy & Essential Steps to Online Success
SystemT, teaches coaches, consultants, and other solo
professionals and online entrepreneurs how to attract more
clients, create profit-making products and services, make
more sales, and ultimately live the life they desire and
deserve. For FREE tips on how to create abundance in your
business, visit http://www.clientabundance.com/

 

 

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